2 min read

The city that always sleeps

What if the protest, which gained international recognition was, first of all, heard by office holders, but moreover used as a marketing strategy? This offered Ottawa an opportunity to use it as branding, to harness the notoriety from the protest for touristic purposes for years to come.
Beautiful city, but could use some grassroots excitement.
Photo by Robbie Palmer / Unsplash

Could Nicolay Hristozov, a federal public servant and Ottawa resident want to have his cake and eat it too?

Imagine, living in the Capital city and being upset by repercussions of political decisions impacting the city. Just like those who buy a property on a boulevard, to after complain about speed limits to the city; or buy property next to a quarry and complain about the noise.

You can read Nicolay's outrage over the convoy below.

The ‘Freedom’ Convoy in downtown Ottawa | Glebe Report
I began to see their weekend parties as an insult to my city. - Nicolay Hristozov

Keep in mind this is from Ottawa, the city that always sleeps. Maybe it requested a wake-up call?

Could some think that the aberrant policies enacted by the government of the day are not only an insult to their intelligence, but an infringement of their rights?

What if the protest, which gained international recognition was, first of all, heard by office holders, but moreover used as a marketing strategy?

If it was well received, it would've have happened this way or lasted this long, but it wasn't, nor was it even heard. Although, the honking certainly was.

What Happened in Ottawa?
See for yourself, think for yourself. If a picture is worth a thousand words, what is worth a video?

This offered Ottawa an opportunity to use it as branding, to harness the notoriety from the protest for touristic purposes for years to come. Venues of all stripes could have been using the trucker theme.

This could have not only offsetted the policing costs, but also, if marketed properly, compensate for the burden of obnoxiousness by providing ongoing tourism.